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Creative Boom is a leading UK art and design platform that delivers creative industry news, inspiration, insight and advice to six million creative professionals each year.
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News
Mother Design gives psychic platform Keen a folk-art rebrand that takes on minimalist wellness
3+ day, 13+ hour ago (293+ words) The independent studio reframes "psychic guidance" for modern life, with stunning illustrations by María Jesús Contreras. Given the unusual subject, Mother Design did some research beyond the usual category and spotted a cultural shift: people are increasingly turning to things…...
How Kent Wood pivoted to motion design at 30, and what he's learned so far
3+ day, 22+ hour ago (580+ words) The founder of Kwoo Studio discusses his career pivot, his move to another continent, and his approach to self-promotion. Kent Wood is currently going through that transition. "I used to think that by 30, you were supposed to have everything figured…...
This clever design trick by Guinness means it can modernise without needing a new logo
4+ day, 13+ hour ago (485+ words) A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new campaign out, and before you've even looked at it, you may be wondering why the…...
Why a Belfast band used 100 dishes of mould to make their album cover
4+ day, 13+ hour ago (427+ words) Thibault Barillon of Robocobra Quartet explain why he grew petri dishes of fungus to illustrate their 100-track release. So when I first saw the artwork for Belfast group Robocobra Quartet's 100-track album Hundred Pieces, my mind immediately went to unpleasant…...
The kinesiologist who now animates furniture: how Kent Wood found motion design's full circle
4+ day, 13+ hour ago (570+ words) The founder of Kwoo Studio discusses how he's made a name for himself after a career pivot and a move across the Atlantic. Kent Wood is currently going through that transition. "I used to think that by 30, you were supposed…...
How Form solved the classic two-logo lockup problem for British Cycling and its sponsor, Lloyds
4+ day, 13+ hour ago (925+ words) By building two brands into the typography upfront, creative director Alex Andlaw explains, the issue never arose in the first place. It's a dilemma every designer who's ever worked on a sponsored event will recognise. Two logos arrive. One is…...
Meet Sarah Martinon, the illustrator luxury houses are turning to for something no machine can draw
5+ day, 4+ hour ago (576+ words) Instead of turning to AI for their latest campaigns, Hermès and Chanel hired the Paris artist. The result is something widely loved online, and not just by creatives either. We speak to the human who got everyone talking this summer....
A logo hiding in plain sight: how The Train Factory's new identity came from an old safety mark
5+ day, 8+ hour ago (359+ words) It was once where Finland built most of its trains. Now it's a cultural destination with restaurants, theatre and galleries. To bring it all to life, the identity began with a lifting symbol found on the side of a carriage....
'Just to keep drawing': The tale of how Innes Clark designed her way out of a bakery and into restaurant branding
5+ day, 13+ hour ago (238+ words) From burnout after art school to designing menus and posters for London's restaurant scene, the illustrator talks us through her journey and key learnings. When you hear about a graphic design job starting from pulling shifts at a bakery, you…...
Meet Danna Guti??rrez aka Gallina Clueka: The project turning drawings into tactile vessels you can hold
5+ day, 13+ hour ago (156+ words) The Bogota-based artist explains how a collection of hand-pinched ceramics, made in the days after an earthquake hit her home country, became a meditation on what keeps the world habitable. "I like having that space for intuition, where I don't…...