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News
Anti-Meta Billboard Challenges AI Glasses
1+ week, 2+ day ago (660+ words) Quick insight: One step changes everything. From one angle, pedestrians see Kylie Jenner promoting Meta's AI glasses. From another, her face becomes an unsettling X-ray accompanied by the words "We're always watching." Near Meta's London headquarters, British activist collective Everyone…...
Audi Turns Engine Power Into A Shaking Visual Experience
1+ week, 4+ day ago (665+ words) Quick insight: Audi UK and BBH London transformed raw driving performance into a visual experience with RS 5 Shake, a campaign where engine power physically influences the advertising itself. Audi UK decided to take a different approach. Rather than simply presenting…...
Children’s Drawings Highlight the Dangers of Online Platforms
2+ mon, 1+ week ago (703+ words) “Childhood Redrawn” is a social impact campaign created by EACA, 5Rights Foundation, and Innocean Berlin to highlight the harmful effects of online platforms on children. Using OOH and childlike drawings, the campaign pushes for stronger tech safety regulations. A new campaign…...
Turner Duckworth Rebrands Larkin Street with an Open-Door Identity
3+ mon, 4+ day ago (703+ words) Turner Duckworth created a new brand identity for Larkin Street Youth Services centered on an “open door” symbol, representing trust, access, and new opportunities for young people experiencing homelessness. To achieve this, Turner Duckworth partnered with the organization in a pro-bono…...
KitKat Reinvents “Take a Break” with Minimalist
3+ mon, 2+ week ago (692+ words) KitKat launched ‘Little Breaks,’ a minimalist OOH campaign by VML that reinterprets its iconic “take a break” message through hand-drawn illustrations. The campaign replaces words with visuals to express moments of pause in a simple and creative way. Few brands…...
Amsterdam’s “Catch Me at the Museum” Campaign Brings Art Into the Streets
4+ mon, 2+ week ago (584+ words) Museums are usually quiet, controlled environments designed for contemplation. But this campaign breaks that rule completely. In “Catch Me at the Museum,” iconic artworks appear outside the museum walls, placed across Amsterdam in highly visible urban locations. Billboards and digital…...